About Fill The Lobby

The only agency that is also the customer. Fill The Lobby is a healthcare marketing agency for cash-pay and private-pay practices in the US, run as patient acquisition and retention and measured on booked appointments.

2026
Founded
2
Platforms we built and run
200+
Clinicians on them
20+
Countries their patients book from

Who runs it.

The people who run your system built and run our own platforms first.

Ghazanfar Idrees

Ghazanfar Idrees

Co-founder & CEO, Fill The Lobby

Co-founder of Shifa Therapy & Counsel Clinic, team at oladoc

Built Shifa Therapy and Counsel Clinic from zero and runs their growth and operations, so every tactic we sell runs there first. Before that, he led product and growth at health-tech companies.

Shifa TherapyCounsel Clinicoladoc
Abid Zuberi

Abid Zuberi

Co-founder, Fill The Lobby

Co-founder of oladoc, Shifa Therapy & Counsel Clinic

Co-founded oladoc in 2016 and led it as CEO, so he has seen from the inside how patients search, compare and choose a provider. Earlier, brand and innovation at Coca-Cola and Nestlé.

oladocShifa TherapyCounsel Clinic
Fatima Azfar

Fatima Azfar

Co-founder & CTO, Fill The Lobby

Team at Shifa Therapy & Counsel Clinic

Architects the technology behind Fill The Lobby, and is part of the team behind Shifa Therapy and Counsel Clinic. Founder of Rapide Technologies, an AI studio shipping enterprise and healthcare software.

Shifa TherapyCounsel ClinicRapide Technologies

Why we started it.

We built Shifa Therapy and Counsel Clinic and filled them ourselves, with our own money. Fill The Lobby runs that same system for private-pay practices, measured on booked appointments.

How we work.

Every engagement starts with the 30-day Proof Pilot. See what we do and how we handle compliance.

01

Booked appointments, not clicks

The only number we're measured on.

02

Your accounts, your data

In your name from day one. Leave, and you keep everything.

03

A BAA before any data moves

No PHI in ad platforms, no patient lists for targeting.

04

Nothing your board would flag

No testimonials, no outcome claims.

Talk to the people who run it.

Book a 30-minute call Thirty minutes, and a straight answer.