Blog
Short, practical guides for therapists, physicians and practice owners. Written by the people who run this work on the two platforms we own, and tested there first.
Practice growth
What Zocdoc costs providers, how its per-booking fee works, how it compares with Healthgrades and WebMD Care, and where a cash-pay practice fits.
Therapy practices
What Psychology Today, TherapyDen, Inclusive Therapists, Open Path, Mental Health Match and Zocdoc cost a therapist, and how Fill The Lobby differs.
Practice growth
Sagapixel vs Fill The Lobby for a cash-pay specialty practice: how each charges, who owns the ad accounts, what gets reported, calls and compliance.
Practice growth
PatientGain vs Fill The Lobby for a cash-pay specialty practice: published prices, contract length, ad fees, website ownership, calls and compliance.
Practice growth
Intrepy Healthcare Marketing vs Fill The Lobby for a cash-pay specialty practice: published prices, commitment, account ownership, calls and compliance.
Practice growth
Healthcare Success vs Fill The Lobby for a cash-pay specialty practice: published price, commitment, account ownership, calls and follow-up.
Practice growth
Cardinal Digital Marketing vs Fill The Lobby for a cash-pay specialty practice: published price, contract term, ad spend, ownership, calls and compliance.
Therapy practices
A therapy cancellation policy template to adapt, and the rules on charging for missed sessions: self-pay, insurance, Medicare, Medicaid, Headway and Grow.
Practice growth
Local SEO for healthcare: how Google ranks practices in Maps, NAP consistency from NPPES to directories, reviews, location pages and telehealth.
Practice growth
LegitScript certification explained: which practices need it for Google and Meta ads, published fees, the review timeline, and what to do before approval.
Therapy practices
How to start a private practice as a therapist or counselor: licensure, business setup, EIN and NPI, privacy, fees, insurance, costs and a checklist.
Practice growth
What a medical website costs in 2026, from $19-a-month builders (per their own price pages) to custom quotes, plus agency fees and ad spend.
Practice growth
How doctors and therapists set up a Google Business Profile within Google's rules, and what a telehealth-only practice with no office can do instead.
Therapy practices
PSYPACT and Counseling Compact states in 2026, what PSYPACT is, APIT and TAP fees, plus the Social Work Compact and IMLC, with the date we checked each.
Practice growth
Washington's My Health My Data Act and the health-data and geofencing laws in Nevada, Connecticut, Maryland, New York and California, for practice sites.
Practice growth
Alternatives to a large healthcare marketing agency for a small cash-pay practice, what each kind fits, and how to switch without losing ground.
Practice growth
The top healthcare marketing agencies in 2026 by who each says it serves, from pharma networks to specialists, plus a checklist for choosing one.
Practice growth
What a superbill is in medical billing and cash-pay care, what goes on one, a free template, a filled-in sample and how patients submit it.
Practice growth
Google Ads for doctors and medical practices: the healthcare ad rules, campaigns by service, keywords, call handling, budget and measuring booked visits.
Practice growth
What a good faith estimate is, each requirement with its rule cited, the CMS form, a free template, and whether insured patients get one.
Practice growth
Speed to lead is the time from an inquiry to the first real reply. How to calculate it, targets by channel, and how a medical practice covers after hours.
Practice growth
Patient journey mapping for a private practice: the stages from first search to returning patient, how to map yours in an afternoon, and how to fix breaks.
Practice growth
Patient engagement strategies for a private practice: before the first visit, during care, between visits, and marketing that stays inside the rules.
Practice growth
Missed call text back for medical practices: what it does, what the text should say, the consent and privacy points to check, and what it can't replace.
Practice growth
How to show up in ChatGPT, Google's AI Overviews and other AI answers as a medical practice: where they get their information, and what you control.
Practice growth
How to reduce patient no-shows: measure the rate properly, send reminders people can act on, refill canceled slots, and set a no-show fee that holds.
Practice growth
Do patients use ChatGPT or Google to find a doctor? What 2026 research from Pew, KFF, Gallup, Rock Health and rater8 shows, and what it means for you.
Practice growth
What AI visibility means for a medical practice, and a do-it-yourself AI visibility audit: which questions to ask, what to record, and how to track it.
Practice growth
Patient retention strategies that work in a private practice: rebooking before people leave, fewer no-shows, recall inside the rules, and what to measure.
Practice growth
Digital marketing for doctors: the channels that fill a schedule, the health ad rules physicians work under, referrals, and what to measure.
Practice growth
How to get more patients: 25 ways in the order that pays back first, from answering every call to reviews, Google, AI assistants, ads and referrals.
Practice growth
How to choose healthcare SEO keywords: the four kinds patients search, example lists by specialty, the free tools, and the stuffing to avoid.
Practice growth
SEO for doctors: your Google Business Profile, service and physician pages, trust signals for health topics, site speed, schema and AI answers.
Practice growth
Healthcare social media and content marketing for private practices: what to post, the privacy and board limits, testimonials, and how to measure it.
Practice growth
A healthcare marketing strategy and 90-day plan for private-pay practices: who to reach, the 5 P's, which channels fit, how to budget, what to measure.
Practice growth
Healthcare digital marketing for private-pay practices: the channels that matter, the privacy and advertising rules, and how to measure it on bookings.
Practice growth
Healthcare advertising explained: the main types, who advertises, real campaign examples, and the Google, Meta, FTC and FDA rules health ads follow.
Practice growth
AI in healthcare marketing for private practices: showing up in AI search answers, automating follow-up safely, and what not to hand to AI.
Psychiatry & ketamine
Spravato REMS requirements and forms for outpatient centers: certification, the Patient Enrollment and Monitoring Forms, 2-hour monitoring and ad rules.
Therapy practices
Psychology Today costs $29.95 a month (checked October 2026). Is it worth it for therapists? What you get, free trial, how to cancel, and profile tips.
Therapy practices
Is Grow Therapy legit for therapists? What Grow, Headway and Alma charge, how they pay, what happens if you leave, and where private pay fits.
Functional medicine
Functional medicine pricing on your website: how to show programs, memberships and lab costs, plus the Good Faith Estimate and recurring-billing rules.
Concierge & DPC
Starting or moving to concierge medicine or DPC: the model, the fee, Medicare rules, how much notice to give, and what the letter to patients says.
Therapy practices
Therapist website examples, section by section: the headline, booking button, fees, specialty pages and forms that turn a visit into a consultation.
Therapy practices
Local SEO for therapists without the jargon: your Google Business Profile, service pages, listings from NPI to Psychology Today, and telehealth practices.
Practice growth
Seven patient acquisition strategies for private-pay specialty practices, and how to judge each one on booked appointments instead of clicks.
Therapy practices
Marketing for therapists in private practice: niche, fees, booking, Google profile, SEO, directories, ads and follow-up, in the order that matters.
Reviews
How doctors and therapists can get Google reviews without breaking Google's policy, FTC rules, ethics codes or patient privacy in their replies.
Therapy practices
How therapists can run Google Ads and Meta ads: health advertising rules, keywords that mean ready to book, landing pages, budget and tracking.
Practice operations
What an after-hours medical answering service does, how pricing usually works, and the questions a practice should ask before signing.