Ask an AI assistant for the best healthcare marketing agencies and you get one list that mixes three very different kinds of firm: health networks that launch prescription drugs, agencies that market practices and health systems, and specialists that work with one type of practice. They are not interchangeable, and the right one depends on who you are.
This guide takes the agencies that keep appearing in those "top" lists and sorts them by who each one says it serves, so you can skip the ones built for someone else. We're one of the agencies on this page, so we don't rank them against each other: firms are listed by kind, then alphabetically. What each firm does and who it serves comes from its own website, checked on 8 October 2026, and is quoted or summarized, not endorsed. Where a site doesn't say, we've left the cell blank.
Healthcare marketing agencies at a glance
| Agency | Kind | Who it says it serves | Prices on its site | Checked |
|---|---|---|---|---|
| EVERSANA INTOUCH | Health network | Life-sciences companies: its model is "built specifically for life sciences commercialization" | Not found | 8 Oct 2026 |
| Havas Health Network | Health network | "Health brands" | Not found | 8 Oct 2026 |
| Klick Health | Health network | "Life sciences companies" | Not found | 8 Oct 2026 |
| Ogilvy Health | Health network | Brands; its services include medical education and market access | Not found | 8 Oct 2026 |
| Omnicom Health | Health network | Not found | 8 Oct 2026 | |
| PHM (Publicis Health Media) | Health network | "Health & wellness companies" | Not found | 8 Oct 2026 |
| Razorfish Health | Health network | Clients launching global brands | Not found | 8 Oct 2026 |
| Real Chemistry | Health network | Brands bringing "life-changing medicines and therapies" to market | Not found | 8 Oct 2026 |
| Saatchi & Saatchi Health | Health network | Not found | 8 Oct 2026 | |
| Cardinal Digital Marketing | Healthcare agency | Provider groups, including multi-location groups, behavioral health, dental support organizations, health systems, primary care, dermatology and veterinary medicine | Not found | 8 Oct 2026 |
| Healthcare Success | Healthcare agency | Hospitals, multi-location providers, behavioral health, telehealth, health plans, life sciences and other healthcare organizations | Not found | 8 Oct 2026 |
| MD Connect | Healthcare agency | Physicians, medical practices, hospitals, clinical trials and medical device companies | Not found | 8 Oct 2026 |
| PatientGain | Healthcare agency | Doctors and dentists, across a long list of specialties | Yes | 8 Oct 2026 |
| Practis | Healthcare agency | Healthcare providers; specialties listed include OB-GYN, urology, pediatrics, orthopedics, pain management, ENT, mental health and dermatology | Not found | 8 Oct 2026 |
| Blennd | Multi-industry agency | On its functional medicine page: "functional and integrative medicine practices" | Yes | 8 Oct 2026 |
| Scorpion | Multi-industry agency | Home services, legal and franchise companies, with medical and hospital and healthcare systems among the groups it lists | Not found | 8 Oct 2026 |
| The Weinbach Group | Multi-industry agency | Clients across the US and abroad, from healthcare enterprises to technology companies, nonprofits and government | Not found | 8 Oct 2026 |
| Beacon Media + Marketing | Specialist | Mental and behavioral health practices | Yes | 8 Oct 2026 |
| Brighter Vision | Specialist | "Therapists, psychologists & private practice" | Yes | 8 Oct 2026 |
| Concierge Medical Marketing | Specialist | "Concierge medical and DPC practices across the United States" | Not found | 8 Oct 2026 |
| Fill The Lobby (us) | Specialist | Cash-pay and private-pay specialty practices | Yes, for the pilot | 8 Oct 2026 |
| Ketamine Lead Gen | Specialist | Ketamine, TMS and wellness clinics, including Spravato, weight loss and hormone therapy | Not found | 8 Oct 2026 |
| Mental Health Marketing | Specialist | "Therapists and group practices" | A range, on its home page | 8 Oct 2026 |
| Specialdocs | Specialist (consulting firm) | Physicians moving to membership-based (concierge) practices | Not found | 8 Oct 2026 |
| TherapySites | Specialist | Therapists | Yes | 8 Oct 2026 |
A blank cell means the firm's site didn't say. "Not found" means we didn't find a price list on its site on 8 October 2026, so ask for a written quote. For how agency fees are structured, see our guide to what healthcare marketing costs.
The three kinds of healthcare marketing agency
| Kind | Built for | Usually judged on | Examples |
|---|---|---|---|
| Health and pharma networks | Pharmaceutical, biotech, life-sciences and consumer health brands | Brand launches, prescriber and patient awareness | Omnicom Health, Ogilvy Health, PHM, Klick Health |
| Agencies for practices and provider groups | Practices, multi-location groups and health systems across many specialties | Patient volume, leads, visibility | Healthcare Success, Cardinal Digital Marketing, MD Connect, PatientGain |
| Specialists | One kind of practice, such as therapists, ketamine clinics or concierge practices | Whatever the specialty needs most: bookings, websites, directory profiles | Concierge Medical Marketing, Fill The Lobby, Mental Health Marketing, TherapySites |
Some names on these lists are multi-industry agencies with a healthcare offering, such as Scorpion and The Weinbach Group. We've grouped them with the agencies for practices and marked them in the table above.
Global health and pharma networks
These are the best-known names in healthcare marketing. Most sit inside the big advertising holding companies: Ogilvy Health at WPP, PHM at Publicis Groupe's health network, Omnicom Health at Omnicom and Havas Health Network at Havas. Omnicom completed its purchase of Interpublic (IPG) on 26 November 2025, and the old IPG Health web address now redirects to Omnicom's health page. Their work is built around bringing medicines and health brands to doctors and consumers.
| Agency | What its site says |
|---|---|
| Omnicom Health | Calls itself "the world's most comprehensive, multi-specialty healthcare communications network". Its page lists agencies including Area23, Biolumina and Propeller under healthcare professional and consumer advertising, plus Adelphi, Omnicom Health Market Access and Omnicom Health Medical Communications. ipghealth.com and omnicomhealthgroup.com now redirect to it. |
| Ogilvy Health | Ogilvy's health capability. Its services include brand development, medical education, market access and payer work, and PR, social and influence. |
| PHM (Publicis Health Media) | "A healthcare media agency specializing in media buying, planning, and marketing solutions for health & wellness companies." |
| Razorfish Health | Says it is "fueling the practice of modern medicine" and partners with clients "to launch global brands, create categories, and drive growth". |
| Saatchi & Saatchi Health | saatchiwellness.com, the old Saatchi & Saatchi Wellness address, now redirects here. Its site describes its aim as "making the impossible possible in health" and doesn't say who it serves. |
| Havas Health Network | Says it partners "with health brands" and calls itself the world's largest global health network, spanning more than 60 countries. |
| Klick Health | "Klick helps life sciences companies commercialize their products and optimize their commercial operations," and says it is "exclusively focused on health". |
| Real Chemistry | "An end-to-end healthcare experience group" that helps "life-changing medicines and therapies reach their full market potential". |
| EVERSANA INTOUCH | "A Full-Service Agency Network" with an operating model "built specifically for life sciences commercialization". |
If you run a practice, these firms are rarely the right call: the work their own sites describe is for medicines and health brands, not for filling one practice's appointment book.
Agencies for practices and provider groups
These agencies market care providers rather than medicines. Most work across many specialties and sizes, from single practices to health systems, and two of them work outside healthcare too.
| Agency | What its site says |
|---|---|
| Healthcare Success | A healthcare marketing agency that says it has worked "across virtually every major healthcare business model" since its founding in 2006, from hospitals and multi-location providers to addiction treatment, mental health and telehealth. Its services run from strategy and branding to paid search, SEO and websites. |
| Cardinal Digital Marketing | A healthcare performance marketing agency that builds strategies "for provider groups ready to hyperscale". It says it has joined Power Digital as its dedicated healthcare division. |
| MD Connect | A digital marketing agency for healthcare: paid media, SEO, patient engagement, and tracking from lead to appointment. Its specialty pages cover vein, cosmetic, dental, orthopedic and infertility practices and medical devices. |
| PatientGain | A digital marketing platform and service for doctors and dentists, with monthly packages and prices published on its site. |
| Practis | Medical marketing and website design for healthcare providers, which it says it has offered for 25 years. |
| Scorpion | Its home page describes growth marketing for home services, legal and franchise companies. Its healthcare page describes websites, marketing and lead tracking built for health systems with multiple locations. |
| The Weinbach Group | A Miami-based marketing communications firm with specialized healthcare, digital, public relations and Hispanic marketing practices. |
Comparing a large agency with something smaller? Our guide to alternatives for a small practice covers the options and how to switch safely. We have also compared Fill The Lobby, side by side and on published terms, with five agencies practice owners ask about: Intrepy, Healthcare Success, Cardinal Digital Marketing, PatientGain and Sagapixel.
Specialists, by specialty
Specialists pick one kind of practice and build everything around it. The trade-off is range: a specialist won't run a national brand campaign, but it should know your patients' questions, your board's advertising rules and what a booking is worth in your specialty. These are the firms whose own sites say they focus on each specialty. We serve several of these specialties too, so our own page for each is in the last column.
| Specialty | Firms | What their sites say | Our page |
|---|---|---|---|
| Mental and behavioral health | Mental Health Marketing; Beacon Media + Marketing | Mental Health Marketing offers "websites, SEO, and Google Ads for therapists and group practices" and calls itself mental health exclusive. Beacon calls itself "a behavioral health marketing agency" for mental and behavioral health practices. | Mental and behavioral health marketing |
| Therapist websites | TherapySites; Brighter Vision | TherapySites offers "website design & digital marketing for therapists". Brighter Vision offers "custom websites & marketing solutions for therapists". Both publish their plans. | Therapist website design |
| Ketamine and Spravato | Ketamine Lead Gen | Says it specializes in marketing for ketamine therapy, TMS, Spravato, weight loss, hormone therapy and psychedelic therapy clinics. | Ketamine and Spravato marketing |
| Concierge and direct primary care | Concierge Medical Marketing; Specialdocs | Concierge Medical Marketing says it was "created with the sole intent to serve the unique digital marketing needs of concierge medical and DPC practices". Specialdocs is a concierge medicine consulting company that helps physicians move to membership-based practices, with marketing among its services. | Concierge and DPC marketing |
| Functional medicine | Blennd; Healthcare Success | Neither works only in functional medicine. Blennd, which serves several industries, has a page saying it helps "functional and integrative medicine practices turn websites and marketing into booked consults". Healthcare Success has a page for functional and integrative practices, longevity clinics and multi-location platforms. | Functional medicine marketing |
We didn't find a functional-medicine-only agency whose own site we could open on 8 October 2026, so that row lists firms with a dedicated functional medicine page instead.
Where Fill The Lobby fits
Fill The Lobby is a healthcare marketing agency for cash-pay and private-pay practices in the US, run as patient acquisition and retention. We run the ads in your own accounts, then close the gaps between the ad and the booked appointment: the booking page, the call nobody answered, the follow-up, the review request and the patient who drifted away. We run each of those first on the two healthcare platforms our founders own.
- A good fit: a private-pay or cash-pay specialty practice, from a solo clinician to a group, that wants booked appointments rather than traffic reports.
- Not a fit: drug and device brands, hospital systems, and practices whose patients mostly come through insurance panels. Paid acquisition works on different numbers there, and we say so on the first call.
You can start with the 30-day Proof Pilot: one flat fee of $2,500, with ad spend on top, paid from your own accounts straight to Google and Meta. After that, plans are priced per practice by clinician count, with the number in writing before you decide. Here's more on what a patient acquisition agency does.
Agency, firm, company or consultant: what's the difference?
People search for a healthcare or medical marketing agency, firm, company or consultant as if these were four different things. The labels overlap, and each firm picks the one it likes, so the name on the website tells you little. What matters is who does the work, what you pay for, and who owns the result.
| What you're buying | Who does the work | How it's usually paid | Fits when |
|---|---|---|---|
| An agency, also called a marketing firm or company | The agency's own team runs the ads, the website and the reporting | A monthly retainer, a project or pilot fee, or a percentage of ad spend | You want the work done, not just planned |
| A consultant | Your staff, or vendors you hire, following the consultant's plan | By the hour, by the day or per project | Someone on your team has time to run the plan every week |
| A software company | You or your staff, using its tools | A subscription | You need a tool, such as reminders or review requests, and have someone to run it |
Many firms mix these: an agency that sells its own software, or a consultant who also runs ads. So ask each one to put in writing who will do the work each week, how it is paid, and whose name the ad accounts, website and data will be in. Our guide to what healthcare marketing costs compares the fee models side by side.
Fill The Lobby is an agency in this sense. We run the ads, the booking pages, the calls and the follow-up ourselves, and the accounts are in your name from day one.
How to choose a healthcare marketing agency
Pick the kind of agency first, then put the same questions to every firm on your shortlist, including us.
Big agency or specialist: which fits a practice?
A big network such as Real Chemistry or Omnicom Health brings range, built around bringing medicines and health brands to market. Real Chemistry says it helps "life-changing medicines and therapies reach their full market potential", and Omnicom Health's page lists agencies for advertising, market access and medical communications. A specialist brings depth in one kind of practice: your patients' questions, your board's advertising rules and what a booking is worth in your specialty.
For a single practice or a small group, the deciding question is usually whether the agency's other clients look like you: same specialty, same payment model, similar size. A hospital system is a different case. It usually needs a full-service agency with brand, media and PR in one place, and we don't serve hospital systems.
Questions to ask any healthcare marketing agency
| Question | Why it matters | A good answer | Red flag |
|---|---|---|---|
| Who else do you work for? | An agency built for health systems or drug brands works to different budgets, timelines and measures. | Practices like yours: same specialty, payment model and size. | "We work with everyone," or no client that looks like you. |
| What will you report on? | Clicks and impressions are cheap to report. Booked appointments and the cost of each are what pay the rent. | Booked appointments by source, and what each one cost. | Reports that stop at clicks, impressions or "leads" nobody checked. |
| Whose name are the ad accounts, website and domain in? | If they're yours, the history and access stay with you whoever runs them. | Yours from day one, with the agency added as a user. | The agency owns the ad account or the site, or charges to hand them over. |
| Will you sign a business associate agreement before any patient information moves? | If your practice is a HIPAA covered entity, it may let a vendor handle protected health information on its behalf only with satisfactory assurance, in a written agreement, that the vendor will safeguard it (45 CFR 164.502(e)). | Yes, before any data flows, with a plain list of the data they will touch. | A refusal, or a request for patient lists before anything is signed. |
| How will you track calls and bookings without sending health details to Google or Meta? | Google treats health as a sensitive interest category, and advertisers promoting in those categories can't use their own audience lists, such as Customer Match (Google Ads personalized advertising policy). | Tracking that records that a booking happened, not why, set up with you before launch. | Uploading patient lists for targeting, or tracking scripts on intake forms. |
| Do you know the ad rules for my specialty? | Google restricts some healthcare ads. Recovery-oriented addiction services, for example, can be advertised only in certain locations and only once certified by Google (Google Ads healthcare and medicines policy; see our guides to LegitScript certification and healthcare advertising rules). Your board's advertising rules apply too. | They name the policies, certifications and board rules that apply to you before launch. | You first hear about a rule when an ad is disapproved. |
| How long is the contract, and what's the notice period? | You need a way out if the work isn't paying off. | A short first term or a pilot, with the notice period in writing. | A long minimum term before you've seen any work. |
| How will you split the budget across my services? | Each service line has its own patients, search terms and value per booking. | A plan and a budget per service line, reported separately. | One generic campaign for the whole practice. |
| What happens after the click? | An inquiry nobody answers is money already spent. | Who answers calls, how fast inquiries get a reply, and how people who don't book are followed up. | "That's your front desk's job," with no reporting on it. |
| Is ad spend billed separately, and is it marked up? | The agency fee and the media are different numbers, and quotes can't be compared until they're split. Our guide to what healthcare marketing costs compares the fee models agencies use. | Ad spend paid from your own accounts straight to the platforms, with the fee stated on its own. | One blended monthly number. |
Bring the same list to us. Our answers are on the Proof Pilot page and our compliance page.
Sources
- Each agency's own website, linked in the tables above, checked 8 October 2026. Pages used beyond the home pages: Healthcare Success — Who we serve and functional medicine; Cardinal Digital Marketing — About; Scorpion — healthcare; Blennd — functional medicine; Concierge Medical Marketing — programs
- Price pages, checked 8 October 2026: TherapySites, Brighter Vision, PatientGain, Beacon Media + Marketing, Blennd, and the price range on Mental Health Marketing's home page
- Redirects checked 8 October 2026: ipghealth.com and omnicomhealthgroup.com to Omnicom — Health; saatchiwellness.com to saatchihealth.com; publicishealthmedia.com to phm.com
- Marketing Dive — Omnicom-IPG deal closes (updated 26 November 2025), checked 8 October 2026
- Wikipedia — Publicis Health, checked 8 October 2026
- MM+M — Agency 100 2024: Ogilvy Health, checked 8 October 2026
- Google Ads — Healthcare and medicines policy, checked 8 October 2026
- Google Ads — Personalized advertising policy, checked 8 October 2026
- Cornell LII — 45 CFR 164.502, Uses and disclosures of protected health information and 45 CFR 160.103, Definitions (covered entity), checked 8 October 2026