Minnesota at a glance
| Rule | Minnesota | Checked |
|---|---|---|
| PSYPACT (psychologists) | Yes | 8 October 2026 |
| Counseling Compact (counselors) | Yes, live | 8 October 2026 |
| Social Work Licensure Compact | Enacted, not issuing licenses yet | 8 October 2026 |
| Health-data or health geofencing law | None | 30 September 2026 |
| Privacy law treating health data as sensitive | Minnesota Consumer Data Privacy Act | 30 September 2026 |
Minnesota licensing boards’ advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the Minnesota rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
Minnesota Board of Medical Practice
- Physicians may be disciplined for advertising that is false or misleading, violates a board rule, or claims without substantiation the positive cure of any disease or professional superiority to or greater skill than another physician. (Minn. Stat. 147.091, subd. 1(e))
Minnesota Board of Psychology
- Psychology providers may not solicit or use testimonials, by quotation or implication, from current clients or from former clients who are vulnerable to undue influence. (Minn. R. 7200.5100, subp. 4)
Minnesota Board of Behavioral Health and Therapy
- Licensees and applicants may not include false or misleading information in public statements, or solicit or use testimonials from current clients or from former clients who are vulnerable to undue influence. (Minn. R. 2150.7570, subp. 1)
Telehealth across Minnesota's borders
Minnesota is a PSYPACT state. A psychologist whose home license is in Minnesota can apply for PSYPACT's telepsychology authorization and then see clients by telehealth in the other PSYPACT states, so ads can reach clients there too.
Minnesota is one of the first states where the Counseling Compact is live, so a licensed professional counselor based here can already apply for privileges to practice in the other live member states instead of a separate license in each.
It has also enacted the Social Work Licensure Compact, which isn't issuing multistate licenses yet; the compact's commission expects its licensing system in 2027.
For physicians, psychiatrists included, Minnesota is in the Interstate Medical Licensure Compact, which speeds up getting a license in other member states but doesn't replace it.
Telehealth ads should only reach places where the clinician can legally treat: see PSYPACT and Counseling Compact states.
Practices near a state line often see clients from next door. Wisconsin, Iowa, South Dakota and North Dakota each have their own page.
Health data, tracking and Minnesota law
The Minnesota Consumer Data Privacy Act, in effect since July 2025, treats health information as sensitive data. A business needs the person's opt-in consent before processing it. Most small practices fall below its size thresholds, but the ad platforms and data companies that receive website data usually don't, which is one more reason health information shouldn't reach them.
This is not legal advice.
How the states compare: state health-data laws.
What patients search for in Minnesota
Searches a month that name a Minnesota city, with the average cost per click, from Ahrefs (checked between 30 September and 5 October 2026). A dash means too few to measure; “near me” searches aren't counted. The Statewide row is searches that name the state.
| City | Therapist | Psychiatrist | Ketamine | IOP | Weight loss | Functional med. | GI |
|---|---|---|---|---|---|---|---|
| Minneapolis | 400 $7.00 | 200 $4.00 | 150 $2.50 | 20 | 90 $4.00 | 150 $0.80 | 150 $1.30 |
| Rochester | 200 $4.00 | 40 $2.00 | – | – | – | 10 | 100 |
| Statewide | 60 $3.00 | 60 $3.00 | 100 $3.00 | – | 40 | 30 $1.00 | 10 |
| Saint Paul | 90 $4.50 | 80 $3.00 | 10 | – | – | 20 $0.90 | 50 $0.90 |
| Duluth | 150 $3.00 | – | – | – | 50 | – | 10 |
| Edina | 30 $2.50 | 10 | – | – | – | 20 | 20 $1.20 |
Of the cities measured, Minneapolis gets the most of these searches. Its biggest single search, “therapist minneapolis”, gets about 400 a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Across the searches measured here, Minnesota patients look most for therapists (about 930 a month), then psychiatrists (390). Minneapolis alone accounts for 49% of them. A click on a therapist search here costs about $5.06 on average, above the $4.00 median across the 306 therapist searches measured on our state pages.
Fill The Lobby is a remote US healthcare marketing agency; the ads and pages we write for practices are checked against rules like these. See how we handle compliance.
Sources
- PSYPACT, compact map, checked 8 October 2026
- Counseling Compact, member map, checked 8 October 2026
- Counseling Compact, 10 states now offering privileges, checked 8 October 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 8 October 2026
- Social Work Licensure Compact, enacted in 35 states, checked 8 October 2026
- Interstate Medical Licensure Compact, participating states, checked 14 October 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- Minnesota Consumer Data Privacy Act, checked 30 September 2026
- Minnesota Board of Medical Practice, checked 5 October 2026
- Minnesota Board of Psychology, checked 5 October 2026
- Minnesota Board of Behavioral Health and Therapy, checked 5 October 2026