New Jersey at a glance
| Rule | New Jersey | Checked |
|---|---|---|
| PSYPACT (psychologists) | Yes | 8 October 2026 |
| Counseling Compact (counselors) | Yes, not live yet | 8 October 2026 |
| Social Work Licensure Compact | Enacted, not issuing licenses yet | 8 October 2026 |
| Health-data or health geofencing law | None | 30 September 2026 |
| Privacy law treating health data as sensitive | New Jersey Data Privacy Act | 30 September 2026 |
New Jersey licensing boards’ advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the New Jersey rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
New Jersey State Board of Medical Examiners
- If a physician's ad uses a testimonial from someone who was paid or otherwise compensated, the ad must conspicuously state "COMPENSATION HAS BEEN PROVIDED FOR THIS TESTIMONIAL." (N.J.A.C. 13:35-6.10(n)(2))
- A physician's ad offering a fee reduction must state both the reduced fee and the physician's usual fee for each discounted service. (N.J.A.C. 13:35-6.10(g)(1))
New Jersey Professional Counselor Examiners Committee
- Licensed professional and associate counselors must show their name and license title (such as "Licensed Professional Counselor" or "LPC") followed by their 12-digit license number in all ads, directory listings, business cards and stationery. (N.J.A.C. 13:34-29.3(a))
Telehealth across New Jersey's borders
New Jersey is a PSYPACT state. A psychologist whose home license is in New Jersey can apply for PSYPACT's telepsychology authorization and then see clients by telehealth in the other PSYPACT states, so ads can reach clients there too.
New Jersey has enacted the Counseling Compact, but it wasn't live here yet when we checked. Once it is, a licensed professional counselor based here can apply for privileges to practice in other member states instead of a separate license in each.
It has also enacted the Social Work Licensure Compact, which isn't issuing multistate licenses yet; the compact's commission expects its licensing system in 2027.
For physicians, psychiatrists included, New Jersey is in the Interstate Medical Licensure Compact, which speeds up getting a license in other member states but doesn't replace it.
Telehealth ads should only reach places where the clinician can legally treat: see PSYPACT and Counseling Compact states.
Practices near a state line often see clients from next door. New York, Pennsylvania and Delaware each have their own page.
Health data, tracking and New Jersey law
The New Jersey Data Privacy Act, in effect since January 2025, treats health information as sensitive data. A business needs the person's opt-in consent before processing it. Most small practices fall below its size thresholds, but the ad platforms and data companies that receive website data usually don't, which is one more reason health information shouldn't reach them.
This is not legal advice.
How the states compare: state health-data laws.
What patients search for in New Jersey
Searches a month that name a New Jersey city, with the average cost per click, from Ahrefs (checked between 30 September and 5 October 2026). A dash means too few to measure; “near me” searches aren't counted. The Statewide row is searches that name the state.
| City | Therapist | Psychiatrist | Ketamine | IOP | Weight loss | Functional med. | Concierge | GI |
|---|---|---|---|---|---|---|---|---|
| Statewide | 200 $8.00 | 200 $5.00 | 150 $3.50 | 250 $8.00 | 300 $7.00 | 90 $1.10 | – | 600 $1.90 |
| Jersey City | 150 $6.00 | 200 $5.00 | – | – | – | 10 | – | 300 $2.50 |
| Princeton | 40 $2.50 | 50 $2.50 | 50 | – | 80 | – | 30 | 40 |
| Hoboken | 100 $3.00 | 60 $3.00 | – | – | 30 | – | – | 80 $3.00 |
| Cherry Hill | 70 $2.50 | 80 $3.00 | – | 20 | 40 $2.50 | – | – | 20 |
| Newark | 200 $7.00 | – | – | – | – | – | – | – |
| Morristown | – | – | – | – | 30 | – | 100 | 20 |
| Paterson | 30 $2.00 | – | – | – | – | – | – | – |
Of the cities measured, Jersey City gets the most of these searches. Its biggest single search, “gastroenterologist jersey city”, gets about 300 a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Across the searches measured here, New Jersey patients look most for gastroenterologists (about 1,060 a month), then therapists (790). Jersey City alone accounts for 18% of them. A click on a gastroenterologist search here costs about $2.17 on average, above the $1.40 median across the 233 gastroenterologist searches measured on our state pages.
Fill The Lobby is a remote US healthcare marketing agency; the ads and pages we write for practices are checked against rules like these. See how we handle compliance.
Sources
- PSYPACT, compact map, checked 8 October 2026
- Counseling Compact, member map, checked 8 October 2026
- Counseling Compact, 10 states now offering privileges, checked 8 October 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 8 October 2026
- Social Work Licensure Compact, enacted in 35 states, checked 8 October 2026
- Interstate Medical Licensure Compact, participating states, checked 14 October 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- New Jersey Data Privacy Act, checked 30 September 2026
- New Jersey State Board of Medical Examiners, checked 5 October 2026
- New Jersey Professional Counselor Examiners Committee, checked 5 October 2026