Vermont at a glance
| Rule | Vermont | Checked |
|---|---|---|
| PSYPACT (psychologists) | Yes | 8 October 2026 |
| Counseling Compact (counselors) | Yes, not live yet | 8 October 2026 |
| Social Work Licensure Compact | Enacted, not issuing licenses yet | 8 October 2026 |
| Health-data or health geofencing law | S.71 (takes effect 2028) | 30 September 2026 |
| Privacy law treating health data as sensitive | None | 30 September 2026 |
Vermont licensing boards’ advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the Vermont rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
Vermont Board of Medical Practice
- Unprofessional conduct for physicians includes any advertising about health care services or a medical business that is intended to mislead or deceive the public or has a tendency to do so. (26 V.S.A. 1354(a)(2))
Vermont Office of Professional Regulation (psychologists, mental health counselors, MFTs, social workers and other OPR professions)
- For OPR licensees, advertising, including advertising about health care services, that is intended to deceive or mislead or has a tendency to do so is unprofessional conduct. (3 V.S.A. 129a(a)(2))
- Advertising, promoting or recommending a therapy or treatment in a way that tends to deceive the public, or suggests reliability or efficacy not supported by competent evidence and professional judgment, is unprofessional conduct. (3 V.S.A. 129a(a)(17))
Telehealth across Vermont's borders
Vermont is a PSYPACT state. A psychologist whose home license is in Vermont can apply for PSYPACT's telepsychology authorization and then see clients by telehealth in the other PSYPACT states, so ads can reach clients there too.
Vermont has enacted the Counseling Compact, but it wasn't live here yet when we checked. Once it is, a licensed professional counselor based here can apply for privileges to practice in other member states instead of a separate license in each.
It has also enacted the Social Work Licensure Compact, which isn't issuing multistate licenses yet; the compact's commission expects its licensing system in 2027.
For physicians, psychiatrists included, a doctor licensed in another member state can get a Vermont license through the Interstate Medical Licensure Compact, but Vermont can't yet serve as a doctor's home state in the compact.
Telehealth ads should only reach places where the clinician can legally treat: see PSYPACT and Counseling Compact states.
Practices near a state line often see clients from next door. New York, New Hampshire and Massachusetts each have their own page.
Health data, tracking and Vermont law
Vermont enacted a privacy law in 2026, S.71, that includes consumer health data rules and a geofencing ban around health care facilities. It takes effect on January 1, 2028.
This is not legal advice.
How the states compare: state health-data laws.
What patients search for in Vermont
Searches a month that name a Vermont city, with the average cost per click, from Ahrefs (checked between 30 September and 7 October 2026). A dash means too few to measure; “near me” searches aren't counted. The Statewide row is searches that name the state.
| City | Therapist | Psychiatrist | Ketamine | GI |
|---|---|---|---|---|
| Burlington | 60 $1.60 | 50 $1.90 | – | 10 $1.10 |
| Statewide | 30 $1.30 | 20 $2.00 | 60 $1.50 | – |
| Rutland | 40 $1.10 | 10 $2.00 | – | 10 |
| Montpelier | 20 | 10 | – | – |
Of the cities measured, Burlington gets the most of these searches. Its biggest single search, “therapist burlington vt”, gets about 60 a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Across the searches measured here, Vermont patients look most for therapists (about 150 a month), then psychiatrists (90). Burlington alone accounts for 38% of them. A click on a therapist search here costs about $1.38 on average, below the $4.00 median across the 306 therapist searches measured on our state pages.
Fill The Lobby is a remote US healthcare marketing agency; the ads and pages we write for practices are checked against rules like these. See how we handle compliance.
Sources
- PSYPACT, compact map, checked 8 October 2026
- Counseling Compact, member map, checked 8 October 2026
- Counseling Compact, 10 states now offering privileges, checked 8 October 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 8 October 2026
- Social Work Licensure Compact, enacted in 35 states, checked 8 October 2026
- Interstate Medical Licensure Compact, participating states, checked 14 October 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- Vermont General Assembly, S.71 (2026), checked 30 September 2026
- Vermont Board of Medical Practice, checked 5 October 2026
- Vermont Office of Professional Regulation (psychologists, mental health counselors, MFTs, social workers and other OPR professions), checked 5 October 2026