Illinois at a glance
| Rule | Illinois | Checked |
|---|---|---|
| PSYPACT (psychologists) | Yes | 8 October 2026 |
| Counseling Compact (counselors) | No | 8 October 2026 |
| Social Work Licensure Compact | No | 8 October 2026 |
| Health-data or health geofencing law | None | 30 September 2026 |
| Privacy law treating health data as sensitive | None | 30 September 2026 |
Illinois licensing boards’ advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the Illinois rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
Illinois Department of Financial and Professional Regulation (clinical psychologists)
- A clinical psychologist must include their title as it appears on the license, or the initials the Act authorizes, in every advertisement for their services. (225 ILCS 15/26.5)
Telehealth across Illinois's borders
Illinois is a PSYPACT state. A psychologist whose home license is in Illinois can apply for PSYPACT's telepsychology authorization and then see clients by telehealth in the other PSYPACT states, so ads can reach clients there too.
Illinois has not enacted the Counseling Compact, so a counselor licensed here needs a separate license for each other state.
For physicians, psychiatrists included, Illinois is in the Interstate Medical Licensure Compact, which speeds up getting a license in other member states but doesn't replace it.
Telehealth ads should only reach places where the clinician can legally treat: see PSYPACT and Counseling Compact states.
Practices near a state line often see clients from next door. Wisconsin, Iowa, Missouri, Kentucky and Indiana each have their own page.
Health data, tracking and Illinois law
Illinois has no comprehensive consumer privacy law or consumer health data law in effect as of 30 September 2026. Federal rules and a practice's own HIPAA duties still apply.
This is not legal advice.
How the states compare: state health-data laws.
What patients search for in Illinois
Searches a month that name an Illinois city, with the average cost per click, from Ahrefs (checked between 30 September and 5 October 2026). A dash means too few to measure; “near me” searches aren't counted. The Statewide row is searches that name the state.
| City | Therapist | Psychiatrist | Ketamine | IOP | Weight loss | Functional med. | Concierge | GI |
|---|---|---|---|---|---|---|---|---|
| Chicago | 1,100 $7.00 | 900 $6.00 | 200 $7.00 | 150 $4.50 | 90 $6.00 | 200 $3.00 | 90 $2.00 | 1,500 $2.00 |
| Naperville | 80 $2.50 | 150 $3.50 | 50 | 60 | 70 $2.00 | 40 $5.00 | – | 200 $1.10 |
| Statewide | 70 $2.50 | 100 $3.50 | 100 $4.00 | 10 $6.00 | 30 | 40 | – | 10 $1.80 |
| Joliet | 100 $6.00 | 80 | – | 70 | – | – | – | 70 $1.10 |
| Peoria | 150 $4.00 | 10 | – | – | – | – | – | 30 |
| Aurora | 90 $8.00 | 50 $3.00 | – | – | – | – | – | 40 $1.90 |
| Springfield | 100 $4.50 | 30 $3.00 | 10 | – | – | 20 | – | 10 $0.80 |
| Schaumburg | 20 $2.50 | 20 $4.00 | – | – | – | 70 | – | 20 |
| Rockford | 50 $2.50 | 50 | – | – | – | – | – | – |
Of the cities measured, Chicago gets the most of these searches. Its biggest single search, “gastroenterologist chicago”, gets about 1,500 a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Across the searches measured here, Illinois patients look most for gastroenterologists (about 1,880 a month), then therapists (1,760). Chicago alone accounts for 67% of them. A click on a gastroenterologist search here costs about $1.86 on average, above the $1.40 median across the 233 gastroenterologist searches measured on our state pages.
Fill The Lobby is a remote US healthcare marketing agency; the ads and pages we write for practices are checked against rules like these. See how we handle compliance.
Sources
- PSYPACT, compact map, checked 8 October 2026
- Counseling Compact, member map, checked 8 October 2026
- Counseling Compact, 10 states now offering privileges, checked 8 October 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 8 October 2026
- Social Work Licensure Compact, enacted in 35 states, checked 8 October 2026
- Interstate Medical Licensure Compact, participating states, checked 14 October 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- Illinois Department of Financial and Professional Regulation (clinical psychologists), checked 30 September 2026