Indiana at a glance
| Rule | Indiana | Checked |
|---|---|---|
| PSYPACT (psychologists) | Yes | 8 October 2026 |
| Counseling Compact (counselors) | Yes, live | 8 October 2026 |
| Social Work Licensure Compact | No | 8 October 2026 |
| Health-data or health geofencing law | None | 30 September 2026 |
| Privacy law treating health data as sensitive | Indiana Consumer Data Protection Act | 30 September 2026 |
Indiana licensing boards’ advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the Indiana rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
Medical Licensing Board of Indiana
- Physicians may not use, or take part in using, any public communication with a false, fraudulent, misleading, deceptive or unfair statement or claim, whether for themselves or for practitioners affiliated with them. (844 IAC 5-2-13(a))
- A physician who claims to be "board certified", or uses similar wording, must state which board certified them and the specific field or area of certification. (844 IAC 5-2-22)
Indiana Behavioral Health and Human Services Licensing Board
- Social workers and clinical social workers may not misrepresent their qualifications, training or experience, and any advertising must present their credentials factually. (839 IAC 1-3-4(b)(2))
Telehealth across Indiana's borders
Indiana is a PSYPACT state. A psychologist whose home license is in Indiana can apply for PSYPACT's telepsychology authorization and then see clients by telehealth in the other PSYPACT states, so ads can reach clients there too.
Indiana is one of the first states where the Counseling Compact is live, so a licensed professional counselor based here can already apply for privileges to practice in the other live member states instead of a separate license in each.
For physicians, psychiatrists included, Indiana is in the Interstate Medical Licensure Compact, which speeds up getting a license in other member states but doesn't replace it.
Telehealth ads should only reach places where the clinician can legally treat: see PSYPACT and Counseling Compact states.
Practices near a state line often see clients from next door. Illinois, Michigan, Ohio and Kentucky each have their own page.
Health data, tracking and Indiana law
The Indiana Consumer Data Protection Act, in effect since January 2026, treats health information as sensitive data. A business needs the person's opt-in consent before processing it. Most small practices fall below its size thresholds, but the ad platforms and data companies that receive website data usually don't, which is one more reason health information shouldn't reach them.
This is not legal advice.
How the states compare: state health-data laws.
What patients search for in Indiana
Searches a month that name an Indiana city, with the average cost per click, from Ahrefs (checked between 30 September and 5 October 2026). A dash means too few to measure; “near me” searches aren't counted. The Statewide row is searches that name the state.
| City | Therapist | Psychiatrist | Ketamine | IOP | Weight loss | Functional med. | Concierge | GI |
|---|---|---|---|---|---|---|---|---|
| Indianapolis | 450 $9.00 | 250 $4.00 | 150 $6.00 | 50 $13.00 | 50 $6.00 | 80 $1.30 | 30 $2.00 | 300 $1.80 |
| Fort Wayne | 300 $6.00 | 150 $3.50 | 30 | – | 40 | 30 | – | 200 $1.00 |
| Statewide | 50 $4.00 | 70 | 150 $3.50 | 100 $18.00 | – | 30 | – | 20 $0.80 |
| South Bend | 150 $3.50 | 80 $2.50 | 10 | – | – | 20 | – | 150 $1.30 |
| Evansville | 30 $2.50 | 20 $3.00 | 20 | – | 30 | 10 | – | 10 $1.00 |
| Carmel | 60 $8.00 | – | 40 | – | – | – | – | – |
| Bloomington | 10 | 70 $4.00 | – | – | – | – | – | – |
Of the cities measured, Indianapolis gets the most of these searches. Its biggest single search, “therapist indianapolis”, gets about 450 a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Across the searches measured here, Indiana patients look most for therapists (about 1,050 a month), then gastroenterologists (680). Indianapolis alone accounts for 42% of them. A click on a therapist search here costs about $6.86 on average, above the $4.00 median across the 306 therapist searches measured on our state pages.
Fill The Lobby is a remote US healthcare marketing agency; the ads and pages we write for practices are checked against rules like these. See how we handle compliance.
Sources
- PSYPACT, compact map, checked 8 October 2026
- Counseling Compact, member map, checked 8 October 2026
- Counseling Compact, 10 states now offering privileges, checked 8 October 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 8 October 2026
- Social Work Licensure Compact, enacted in 35 states, checked 8 October 2026
- Interstate Medical Licensure Compact, participating states, checked 14 October 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- Indiana Consumer Data Protection Act, checked 30 September 2026
- Medical Licensing Board of Indiana, checked 5 October 2026
- Indiana Behavioral Health and Human Services Licensing Board, checked 5 October 2026