Michigan at a glance
| Rule | Michigan | Checked |
|---|---|---|
| PSYPACT (psychologists) | Yes | 8 October 2026 |
| Counseling Compact (counselors) | No | 8 October 2026 |
| Social Work Licensure Compact | No | 8 October 2026 |
| Health-data or health geofencing law | None | 30 September 2026 |
| Privacy law treating health data as sensitive | None | 30 September 2026 |
Michigan licensing boards’ advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the Michigan rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
Every Michigan health care practitioner
- False or misleading advertising by a health professional licensed or registered under the Public Health Code is an unethical business practice and a ground for disciplinary action. (MCL 333.16221(d)(i))
Michigan Board of Marriage and Family Therapy
- Unless exempt under MCL 333.16905(3), only licensed marriage and family therapists may advertise that they offer marriage and family therapy or marriage or family counseling or guidance services. (MCL 333.16903(2))
- When representing their services to the public, licensed marriage and family therapists must use only the title "licensed marriage and family therapist" or "licensed marriage counselor" or the abbreviation "l.m.f.t." (MCL 333.16903(1))
Telehealth across Michigan's borders
Michigan is a PSYPACT state. A psychologist whose home license is in Michigan can apply for PSYPACT's telepsychology authorization and then see clients by telehealth in the other PSYPACT states, so ads can reach clients there too.
Michigan has not enacted the Counseling Compact, so a counselor licensed here needs a separate license for each other state.
For physicians, psychiatrists included, Michigan is in the Interstate Medical Licensure Compact, which speeds up getting a license in other member states but doesn't replace it.
Telehealth ads should only reach places where the clinician can legally treat: see PSYPACT and Counseling Compact states.
Practices near a state line often see clients from next door. Ohio, Indiana and Wisconsin each have their own page.
Health data, tracking and Michigan law
Michigan has no comprehensive consumer privacy law or consumer health data law in effect as of 30 September 2026. Federal rules and a practice's own HIPAA duties still apply.
This is not legal advice.
How the states compare: state health-data laws.
What patients search for in Michigan
Searches a month that name a Michigan city, with the average cost per click, from Ahrefs (checked between 30 September and 5 October 2026). A dash means too few to measure; “near me” searches aren't counted. The Statewide row is searches that name the state.
| City | Therapist | Psychiatrist | Ketamine | Weight loss | Functional med. | GI |
|---|---|---|---|---|---|---|
| Grand Rapids | 250 $3.50 | 150 $2.50 | 150 $2.50 | 100 $1.70 | 30 $1.70 | 200 $1.90 |
| Detroit | 350 $6.00 | 150 $4.00 | 30 | 200 $2.50 | 60 $1.20 | 30 $1.50 |
| Ann Arbor | 100 $3.00 | 100 $3.00 | 60 | 80 $1.80 | 30 $1.20 | 150 $1.10 |
| Statewide | 100 $5.00 | 40 $2.50 | 200 $3.50 | 60 $1.10 | 40 $1.00 | 10 $1.90 |
| Lansing | 150 $1.80 | 20 $1.90 | – | 60 $1.90 | – | 10 $1.40 |
| Kalamazoo | 90 $5.00 | 100 $2.50 | 20 | – | – | 10 $0.35 |
| Troy | 50 $2.00 | 60 $2.50 | – | 10 $1.30 | 10 | 30 $1.00 |
Of the cities measured, Grand Rapids gets the most of these searches. Its biggest single search, “therapist grand rapids”, gets about 250 a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Across the searches measured here, Michigan patients look most for therapists (about 1,090 a month), then psychiatrists (620). Grand Rapids alone accounts for 27% of them. A click on a therapist search here costs about $4.22 on average, close to the $4.00 median across the 306 therapist searches measured on our state pages.
Fill The Lobby is a remote US healthcare marketing agency; the ads and pages we write for practices are checked against rules like these. See how we handle compliance.
Sources
- PSYPACT, compact map, checked 8 October 2026
- Counseling Compact, member map, checked 8 October 2026
- Counseling Compact, 10 states now offering privileges, checked 8 October 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 8 October 2026
- Social Work Licensure Compact, enacted in 35 states, checked 8 October 2026
- Interstate Medical Licensure Compact, participating states, checked 14 October 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- Every Michigan health care practitioner, checked 5 October 2026
- Michigan Board of Marriage and Family Therapy, checked 5 October 2026