Mississippi at a glance
| Rule | Mississippi | Checked |
|---|---|---|
| PSYPACT (psychologists) | Yes | 8 October 2026 |
| Counseling Compact (counselors) | Yes, not live yet | 8 October 2026 |
| Social Work Licensure Compact | Enacted, not issuing licenses yet | 8 October 2026 |
| Health-data or health geofencing law | None | 30 September 2026 |
| Privacy law treating health data as sensitive | None | 30 September 2026 |
Mississippi licensing boards’ advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the Mississippi rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
Mississippi State Board of Medical Licensure
- Physician ads that include patient testimonials must clearly and prominently disclose what the generally expected outcome would be in the depicted circumstances and the limited applicability of the endorser's experience. (30 Miss. Admin. Code Pt. 2635, R. 12.3(E)(8))
- A physician named in an advertisement or other written communication should not be identified only as "Doctor" or "Dr." and must be identified as M.D., D.O. or D.P.M. (30 Miss. Admin. Code Pt. 2635, R. 12.3(E)(2))
- A physician may not claim to have a drug or medication, or a use of one, for a specific ailment or condition unless it has an FDA-approved indication for that purpose. (30 Miss. Admin. Code Pt. 2635, R. 12.3(E)(12))
Telehealth across Mississippi's borders
Mississippi is a PSYPACT state. A psychologist whose home license is in Mississippi can apply for PSYPACT's telepsychology authorization and then see clients by telehealth in the other PSYPACT states, so ads can reach clients there too.
Mississippi has enacted the Counseling Compact, but it wasn't live here yet when we checked. Once it is, a licensed professional counselor based here can apply for privileges to practice in other member states instead of a separate license in each.
It has also enacted the Social Work Licensure Compact, which isn't issuing multistate licenses yet; the compact's commission expects its licensing system in 2027.
For physicians, psychiatrists included, Mississippi is in the Interstate Medical Licensure Compact, which speeds up getting a license in other member states but doesn't replace it.
Telehealth ads should only reach places where the clinician can legally treat: see PSYPACT and Counseling Compact states.
Practices near a state line often see clients from next door. Louisiana, Arkansas, Tennessee and Alabama each have their own page.
Health data, tracking and Mississippi law
Mississippi has no comprehensive consumer privacy law or consumer health data law in effect as of 30 September 2026. Federal rules and a practice's own HIPAA duties still apply.
This is not legal advice.
How the states compare: state health-data laws.
What patients search for in Mississippi
Searches a month that name a Mississippi city, with the average cost per click, from Ahrefs (checked between 30 September and 7 October 2026). A dash means too few to measure; “near me” searches aren't counted. The Statewide row is searches that name the state.
| City | Therapist | Psychiatrist | Ketamine | IOP | Weight loss | Functional med. | GI |
|---|---|---|---|---|---|---|---|
| Oxford | 80 $2.50 | 40 $2.50 | – | – | – | – | 200 $2.00 |
| Columbus | 20 $1.70 | 50 $3.00 | – | – | – | – | 250 $1.30 |
| Gulfport | 60 $3.50 | 70 $2.50 | – | – | – | 20 | 150 $1.10 |
| Statewide | 10 | 100 $3.00 | 10 | 30 | 100 | – | – |
| Tupelo | 80 $1.90 | 70 $1.70 | – | – | – | 20 | 70 $1.50 |
| Southaven | 50 $1.80 | 100 $2.50 | – | – | – | – | 90 $1.40 |
| Hattiesburg | 150 $2.50 | 70 $1.70 | – | – | – | – | – |
| Jackson | 150 $3.50 | – | – | – | 10 | – | – |
| Meridian | 30 $2.50 | 30 $1.90 | – | – | – | – | 100 $0.60 |
| Starkville | 40 | 30 | – | – | – | – | 60 $1.10 |
| Biloxi | 90 $2.50 | 20 $3.00 | – | – | – | – | – |
| Madison | 20 $2.50 | 30 $3.00 | – | – | – | 10 | 10 $1.30 |
| Olive Branch | 10 $2.50 | 20 | – | – | – | – | 20 |
| Brandon | 10 $2.00 | 20 | – | – | – | – | – |
Of the cities measured, Oxford and Columbus get the most of these searches. The biggest single search, “gastroenterologist columbus ms”, gets about 250 a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Across the searches measured here, Mississippi patients look most for gastroenterologists (about 950 a month), then therapists (800). A click on a gastroenterologist search here costs about $1.35 on average, close to the $1.40 median across the 233 gastroenterologist searches measured on our state pages.
Fill The Lobby is a remote US healthcare marketing agency; the ads and pages we write for practices are checked against rules like these. See how we handle compliance.
Sources
- PSYPACT, compact map, checked 8 October 2026
- Counseling Compact, member map, checked 8 October 2026
- Counseling Compact, 10 states now offering privileges, checked 8 October 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 8 October 2026
- Social Work Licensure Compact, enacted in 35 states, checked 8 October 2026
- Interstate Medical Licensure Compact, participating states, checked 14 October 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- Mississippi State Board of Medical Licensure, checked 5 October 2026