Arkansas at a glance
| Rule | Arkansas | Checked |
|---|---|---|
| PSYPACT (psychologists) | Yes | 8 October 2026 |
| Counseling Compact (counselors) | Yes, live | 8 October 2026 |
| Social Work Licensure Compact | Enacted, not issuing licenses yet | 8 October 2026 |
| Health-data or health geofencing law | None | 30 September 2026 |
| Privacy law treating health data as sensitive | None | 30 September 2026 |
Arkansas licensing boards’ advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the Arkansas rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
Every Arkansas health care practitioner
- No one may advertise, or allow themselves to be advertised, with the title "Doctor" in connection with a healing art, except in the practice of a health care profession regulated under Arkansas professional licensing law. (Ark. Code Ann. 17-80-111)
Arkansas State Medical Board
- Physician unprofessional conduct includes soliciting for patronage, advertising in a false, fraudulent, deceptive or misleading manner, advertising the quality of medical services, and advertising illegal procedures and practices. (Ark. Code Ann. 17-95-409(a)(2)(L))
Arkansas Psychology Board
- Titles containing "psychology," "psychologist" or "psychological," or implying psychology practice, are for licensed individuals only (with statutory exceptions), and licensees may not use titles in a way that could reasonably confuse the public about their level of licensure. (17 CAR 95-301(b)-(c))
Telehealth across Arkansas's borders
Arkansas is a PSYPACT state. A psychologist whose home license is in Arkansas can apply for PSYPACT's telepsychology authorization and then see clients by telehealth in the other PSYPACT states, so ads can reach clients there too.
Arkansas is one of the first states where the Counseling Compact is live, so a licensed professional counselor based here can already apply for privileges to practice in the other live member states instead of a separate license in each.
It has also enacted the Social Work Licensure Compact, which isn't issuing multistate licenses yet; the compact's commission expects its licensing system in 2027.
For physicians, psychiatrists included, Arkansas is in the Interstate Medical Licensure Compact, which speeds up getting a license in other member states but doesn't replace it.
Telehealth ads should only reach places where the clinician can legally treat: see PSYPACT and Counseling Compact states.
Practices near a state line often see clients from next door. Missouri, Tennessee, Mississippi, Louisiana, Texas and Oklahoma each have their own page.
Health data, tracking and Arkansas law
Arkansas has no comprehensive consumer privacy law or consumer health data law in effect as of 30 September 2026. Federal rules and a practice's own HIPAA duties still apply.
This is not legal advice.
How the states compare: state health-data laws.
What patients search for in Arkansas
Searches a month that name an Arkansas city, with the average cost per click, from Ahrefs (checked between 30 September and 5 October 2026). A dash means too few to measure; “near me” searches aren't counted. The Statewide row is searches that name the state.
| City | Therapist | Psychiatrist | Ketamine | Weight loss | Functional med. | GI |
|---|---|---|---|---|---|---|
| Little Rock | 150 $3.50 | 90 $3.00 | 20 | 30 | 50 $0.90 | 90 $1.40 |
| Fayetteville | 150 $2.50 | 100 $4.00 | 20 | 50 $2.00 | 10 $1.00 | 60 $1.00 |
| Bentonville | 150 | – | – | 50 | – | – |
| Fort Smith | – | 20 $2.00 | – | 80 | – | 60 $1.20 |
| Jonesboro | 150 $4.50 | – | – | – | – | – |
| Statewide | 10 | 20 $3.50 | 100 $3.50 | 10 | 10 | – |
| Springdale | 10 $2.50 | 30 $3.50 | – | 30 | – | 10 $1.20 |
Of the cities measured, Little Rock gets the most of these searches. Its biggest single search, “therapist little rock”, gets about 150 a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Across the searches measured here, Arkansas patients look most for therapists (about 620 a month), then psychiatrists (260). Little Rock alone accounts for 28% of them. A click on a therapist search here costs about $3.48 on average, below the $4.00 median across the 306 therapist searches measured on our state pages.
Fill The Lobby is a remote US healthcare marketing agency; the ads and pages we write for practices are checked against rules like these. See how we handle compliance.
Sources
- PSYPACT, compact map, checked 8 October 2026
- Counseling Compact, member map, checked 8 October 2026
- Counseling Compact, 10 states now offering privileges, checked 8 October 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 8 October 2026
- Social Work Licensure Compact, enacted in 35 states, checked 8 October 2026
- Interstate Medical Licensure Compact, participating states, checked 14 October 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- Every Arkansas health care practitioner, checked 5 October 2026
- Arkansas State Medical Board, checked 5 October 2026
- Arkansas Psychology Board, checked 5 October 2026