Oregon at a glance
| Rule | Oregon | Checked |
|---|---|---|
| PSYPACT (psychologists) | No | 8 October 2026 |
| Counseling Compact (counselors) | No | 8 October 2026 |
| Social Work Licensure Compact | No | 8 October 2026 |
| Health-data or health geofencing law | None | 30 September 2026 |
| Privacy law treating health data as sensitive | Oregon Consumer Privacy Act | 30 September 2026 |
Oregon licensing boards’ advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the Oregon rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
Every Oregon health care practitioner
- A practitioner who uses the title "doctor" must name the health care profession in which they earned the doctoral degree on all material, including advertising, social media, billboards, signs and name badges. (ORS 676.110(2))
Oregon Medical Board
- Physicians must state the degree shown on their license in every advertisement, letter, business card, sign, public listing or display connected with their practice. (ORS 677.184(3))
- The board may refuse, suspend or revoke a license for using "doctor," "Dr.," "M.D.," "D.O.," "P.A." or a similar designation in any advertising that is untruthful or intended to deceive or mislead the public. (ORS 677.190(12))
Telehealth across Oregon's borders
Oregon is not in PSYPACT, so a psychologist licensed here needs a license in each other state where they want to treat clients by telehealth, and ads should stay inside those states.
Oregon has not enacted the Counseling Compact, so a counselor licensed here needs a separate license for each other state.
Physicians, psychiatrists included, need a license in each state they treat patients in; the Interstate Medical Licensure Compact can speed that up where a state takes part.
Telehealth ads should only reach places where the clinician can legally treat: see PSYPACT and Counseling Compact states.
Practices near a state line often see clients from next door. Washington, Idaho, Nevada and California each have their own page.
Health data, tracking and Oregon law
The Oregon Consumer Privacy Act, in effect since July 2024, treats health information as sensitive data. A business needs the person's opt-in consent before processing it. Most small practices fall below its size thresholds, but the ad platforms and data companies that receive website data usually don't, which is one more reason health information shouldn't reach them.
This is not legal advice.
How the states compare: state health-data laws.
What patients search for in Oregon
Searches a month that name an Oregon city, with the average cost per click, from Ahrefs (checked between 30 September and 5 October 2026). A dash means too few to measure; “near me” searches aren't counted. The Statewide row is searches that name the state.
| City | Therapist | Psychiatrist | Ketamine | IOP | Weight loss | Functional med. | Concierge | GI |
|---|---|---|---|---|---|---|---|---|
| Portland | 300 $4.00 | 150 $3.00 | 150 $3.00 | 70 $5.00 | 80 $4.00 | 50 $2.50 | 60 $1.90 | 250 $1.20 |
| Bend | 100 $3.00 | 70 $2.50 | 100 $4.50 | – | 40 | 10 $1.70 | – | 100 $1.60 |
| Eugene | 100 $1.60 | 70 $1.90 | 80 $3.00 | – | 20 | – | – | 10 $1.30 |
| Statewide | 50 $2.50 | 50 $2.50 | 90 $3.50 | – | 10 $8.00 | – | – | 10 |
| Beaverton | 150 $1.80 | 20 $2.50 | – | – | – | – | – | 10 $1.40 |
| Salem | 60 $2.00 | 10 | – | – | 60 | – | – | – |
Of the cities measured, Portland gets the most of these searches. Its biggest single search, “therapist portland”, gets about 300 a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Across the searches measured here, Oregon patients look most for therapists (about 760 a month), then ketamine therapy (420). Portland alone accounts for 48% of them. A click on a therapist search here costs about $2.86 on average, below the $4.00 median across the 306 therapist searches measured on our state pages.
Fill The Lobby is a remote US healthcare marketing agency; the ads and pages we write for practices are checked against rules like these. See how we handle compliance.
Sources
- PSYPACT, compact map, checked 8 October 2026
- Counseling Compact, member map, checked 8 October 2026
- Counseling Compact, 10 states now offering privileges, checked 8 October 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 8 October 2026
- Social Work Licensure Compact, enacted in 35 states, checked 8 October 2026
- Interstate Medical Licensure Compact, participating states, checked 14 October 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- Oregon Consumer Privacy Act, checked 30 September 2026
- Every Oregon health care practitioner, checked 5 October 2026
- Oregon Medical Board, checked 5 October 2026