Wyoming at a glance
| Rule | Wyoming | Checked |
|---|---|---|
| PSYPACT (psychologists) | Yes | 8 October 2026 |
| Counseling Compact (counselors) | Yes, live | 8 October 2026 |
| Social Work Licensure Compact | No | 8 October 2026 |
| Health-data or health geofencing law | None | 30 September 2026 |
| Privacy law treating health data as sensitive | None | 30 September 2026 |
Wyoming licensing boards’ advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the Wyoming rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
Wyoming Board of Medicine
- The Board of Medicine may discipline a physician for advertising the practice of medicine in a misleading, false or deceptive manner. (Wyo. Stat. 33-26-402(a)(v))
Wyoming Mental Health Professions Licensing Board
- Licensees and certificate holders must clearly state their licensure or certification status, by a title or initials such as LPC or a statement of licensure by the board, in any advertising, public directory or solicitation. (078-15 Wyo. Code R. § 15-1(g)(xxv))
Wyoming State Board of Psychology
- Psychologists may not include false or misleading information in public statements about the professional services they offer. (068-15 Wyo. Code R. § 15-3(h)(iv))
Telehealth across Wyoming's borders
Wyoming is a PSYPACT state. A psychologist whose home license is in Wyoming can apply for PSYPACT's telepsychology authorization and then see clients by telehealth in the other PSYPACT states, so ads can reach clients there too.
Wyoming is one of the first states where the Counseling Compact is live, so a licensed professional counselor based here can already apply for privileges to practice in the other live member states instead of a separate license in each.
For physicians, psychiatrists included, Wyoming is in the Interstate Medical Licensure Compact, which speeds up getting a license in other member states but doesn't replace it.
Telehealth ads should only reach places where the clinician can legally treat: see PSYPACT and Counseling Compact states.
Practices near a state line often see clients from next door. Montana, South Dakota, Nebraska, Colorado, Utah and Idaho each have their own page.
Health data, tracking and Wyoming law
Wyoming has no comprehensive consumer privacy law or consumer health data law in effect as of 30 September 2026. Federal rules and a practice's own HIPAA duties still apply.
This is not legal advice.
How the states compare: state health-data laws.
What patients search for in Wyoming
Searches a month that name a Wyoming city, with the average cost per click, from Ahrefs (checked between 30 September and 7 October 2026). A dash means too few to measure; “near me” searches aren't counted. The Statewide row is searches that name the state.
| City | Therapist | Psychiatrist | GI |
|---|---|---|---|
| Cheyenne | 200 $3.50 | 30 $3.50 | 20 $1.20 |
| Casper | 40 $3.00 | 50 $3.50 | 20 $1.80 |
| Gillette | 30 $5.00 | 50 $2.50 | 20 $1.50 |
| Sheridan | 10 | 10 | 10 |
| Statewide | 10 | – | – |
Of the cities measured, Cheyenne gets the most of these searches. Its biggest single search, “therapist cheyenne”, gets about 200 a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Across the searches measured here, Wyoming patients look most for therapists (about 290 a month), then psychiatrists (140). Cheyenne alone accounts for 50% of them. A click on a therapist search here costs about $3.59 on average, below the $4.00 median across the 306 therapist searches measured on our state pages.
Fill The Lobby is a remote US healthcare marketing agency; the ads and pages we write for practices are checked against rules like these. See how we handle compliance.
Sources
- PSYPACT, compact map, checked 8 October 2026
- Counseling Compact, member map, checked 8 October 2026
- Counseling Compact, 10 states now offering privileges, checked 8 October 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 8 October 2026
- Social Work Licensure Compact, enacted in 35 states, checked 8 October 2026
- Interstate Medical Licensure Compact, participating states, checked 14 October 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- Wyoming Board of Medicine, checked 5 October 2026
- Wyoming Mental Health Professions Licensing Board, checked 5 October 2026
- Wyoming State Board of Psychology, checked 5 October 2026