Colorado at a glance
| Rule | Colorado | Checked |
|---|---|---|
| PSYPACT (psychologists) | Yes | 8 October 2026 |
| Counseling Compact (counselors) | Yes, not live yet | 8 October 2026 |
| Social Work Licensure Compact | Enacted, not issuing licenses yet | 8 October 2026 |
| Health-data or health geofencing law | None | 30 September 2026 |
| Privacy law treating health data as sensitive | Colorado Privacy Act | 30 September 2026 |
Colorado licensing boards’ advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the Colorado rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
Every Colorado health care practitioner
- Since 1 June 2026, an advertisement for health care services that names a practitioner must identify the type of state-issued license, certificate or registration they hold. (SB25-152, the Know Your Health-Care Practitioner Act)
Colorado Medical Board (physicians, physician assistants and anesthesiologist assistants)
- Licensees must avoid misleading use of a board certification claim, or of an unearned or non-health degree, in any ad likely to confuse people about a health care professional's credentials, education or licensure. (3 CCR 713-1, Rule 1.24(D)(2))
- They must also avoid ads with unsubstantiated testimonials; an ad that uses a subjective testimonial that can't be substantiated should also carry disclaimers or warnings about the credentials of the person giving it. (3 CCR 713-1, Rule 1.24(D)(4) and (E))
Colorado's mental health boards (psychologists, social workers, marriage and family therapists, professional counselors)
- Misleading, deceptive or false advertising violates the Mental Health Practice Act for any of these licensees. (C.R.S. 12-245-224(1)(c))
- Each may use only the title for which they are licensed, certified or registered; this section doesn't stop anyone from stating the educational degrees they have earned. (C.R.S. 12-245-218)
Telehealth across Colorado's borders
Colorado is a PSYPACT state. A psychologist whose home license is in Colorado can apply for PSYPACT's telepsychology authorization and then see clients by telehealth in the other PSYPACT states, so ads can reach clients there too.
Colorado has enacted the Counseling Compact, but it wasn't live here yet when we checked. Once it is, a licensed professional counselor based here can apply for privileges to practice in other member states instead of a separate license in each.
It has also enacted the Social Work Licensure Compact, which isn't issuing multistate licenses yet; the compact's commission expects its licensing system in 2027.
For physicians, psychiatrists included, Colorado is in the Interstate Medical Licensure Compact, which speeds up getting a license in other member states but doesn't replace it.
Telehealth ads should only reach places where the clinician can legally treat: see PSYPACT and Counseling Compact states.
Practices near a state line often see clients from next door. Wyoming, Nebraska, Kansas, Oklahoma, New Mexico, Arizona and Utah each have their own page.
Health data, tracking and Colorado law
The Colorado Privacy Act, in effect since July 2023, treats health information as sensitive data. A business needs the person's opt-in consent before processing it. Most small practices fall below its size thresholds, but the ad platforms and data companies that receive website data usually don't, which is one more reason health information shouldn't reach them.
This is not legal advice.
How the states compare: state health-data laws.
What patients search for in Colorado
Searches a month that name a Colorado city, with the average cost per click, from Ahrefs (checked between 30 September and 5 October 2026). A dash means too few to measure; “near me” searches aren't counted. The Statewide row is searches that name the state.
| City | Therapist | Psychiatrist | Ketamine | IOP | Weight loss | Functional med. | Concierge | GI |
|---|---|---|---|---|---|---|---|---|
| Denver | 500 $11.00 | 300 $6.00 | 600 $4.00 | 60 $9.00 | 70 $5.00 | 150 $2.00 | 150 $2.50 | 300 $1.60 |
| Colorado Springs | 600 $9.00 | 300 $4.00 | 150 $5.00 | 100 $9.00 | 30 $6.00 | 150 $1.10 | 30 $2.00 | 500 $0.90 |
| Fort Collins | 200 $8.00 | 150 $4.50 | 150 $2.50 | 20 | 30 $5.00 | 40 $1.70 | – | 200 $1.30 |
| Statewide | 80 $4.00 | 150 | 150 $4.50 | 20 $8.00 | 80 | 150 $1.90 | 10 $3.00 | 80 $1.60 |
| Boulder | 200 $9.00 | 90 $3.50 | 150 $6.00 | 50 | 50 | 20 $2.00 | – | 30 |
| Lakewood | 40 $4.50 | 80 $4.00 | – | – | 200 | – | – | 20 $1.10 |
| Aurora | 200 $12.00 | 80 $5.00 | – | – | – | – | – | 20 $1.30 |
Of the cities measured, Denver gets the most of these searches. Its biggest single search, “ketamine therapy denver”, gets about 600 a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Across the searches measured here, Colorado patients look most for therapists (about 1,820 a month), then ketamine therapy (1,200). Denver alone accounts for 32% of them. A click on a therapist search here costs about $9.45 on average, above the $4.00 median across the 306 therapist searches measured on our state pages.
Fill The Lobby is a remote US healthcare marketing agency; the ads and pages we write for practices are checked against rules like these. See how we handle compliance.
Sources
- PSYPACT, compact map, checked 8 October 2026
- Counseling Compact, member map, checked 8 October 2026
- Counseling Compact, 10 states now offering privileges, checked 8 October 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 8 October 2026
- Social Work Licensure Compact, enacted in 35 states, checked 8 October 2026
- Interstate Medical Licensure Compact, participating states, checked 14 October 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- Colorado Privacy Act, checked 30 September 2026
- Every Colorado health care practitioner, checked 30 September 2026
- Colorado Medical Board (physicians, physician assistants and anesthesiologist assistants), checked 14 October 2026
- Colorado's mental health boards (psychologists, social workers, marriage and family therapists, professional counselors), checked 14 October 2026