Utah at a glance
| Rule | Utah | Checked |
|---|---|---|
| PSYPACT (psychologists) | Yes | 8 October 2026 |
| Counseling Compact (counselors) | Yes, not live yet | 8 October 2026 |
| Social Work Licensure Compact | Enacted, not issuing licenses yet | 8 October 2026 |
| Health-data or health geofencing law | None | 30 September 2026 |
| Privacy law treating health data as sensitive | Utah Consumer Privacy Act | 14 October 2026 |
Utah licensing boards’ advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the Utah rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
Every Utah health care practitioner
- Any advertisement for a licensed health care provider's services that includes the provider's name must identify the license type, as used by the Division of Professional Licensing, under which the provider practices. (Utah Code 58-1-501.6(4))
- Advertising that a provider deviates from medical norms or established practices is not unprofessional conduct if, among other conditions, the provider makes no promise of any outcome and fully discloses the deviation on its website. (Utah Code 58-1-501(2)(b)(ii))
- Unprofessional conduct for Utah licensees includes practicing, or attempting to practice, a licensed profession through any action or communication that is false, misleading, deceptive or fraudulent. (Utah Code 58-1-501(2)(a)(viii))
Telehealth across Utah's borders
Utah is a PSYPACT state. A psychologist whose home license is in Utah can apply for PSYPACT's telepsychology authorization and then see clients by telehealth in the other PSYPACT states, so ads can reach clients there too.
Utah has enacted the Counseling Compact, but it wasn't live here yet when we checked. Once it is, a licensed professional counselor based here can apply for privileges to practice in other member states instead of a separate license in each.
It has also enacted the Social Work Licensure Compact, which isn't issuing multistate licenses yet; the compact's commission expects its licensing system in 2027.
For physicians, psychiatrists included, Utah is in the Interstate Medical Licensure Compact, which speeds up getting a license in other member states but doesn't replace it.
Telehealth ads should only reach places where the clinician can legally treat: see PSYPACT and Counseling Compact states.
Practices near a state line often see clients from next door. Idaho, Wyoming, Colorado, New Mexico, Arizona and Nevada each have their own page.
Health data, tracking and Utah law
The Utah Consumer Privacy Act, in effect since December 2023, treats health information as sensitive data. A business must give clear notice and a chance to opt out before processing it. Most small practices fall below its size thresholds, but the ad platforms and data companies that receive website data usually don't, which is one more reason health information shouldn't reach them.
This is not legal advice.
How the states compare: state health-data laws.
What patients search for in Utah
Searches a month that name an Utah city, with the average cost per click, from Ahrefs (checked between 30 September and 5 October 2026). A dash means too few to measure; “near me” searches aren't counted. The Statewide row is searches that name the state.
| City | Therapist | Psychiatrist | Ketamine | IOP | Weight loss | Functional med. | GI |
|---|---|---|---|---|---|---|---|
| Statewide | 150 $3.00 | 150 $3.00 | 400 $4.00 | 150 $5.00 | 150 $4.00 | 50 $1.10 | 20 $1.40 |
| Salt Lake City | 350 $7.00 | 250 $4.50 | 150 $3.50 | 10 | 60 $4.50 | 90 $1.50 | 150 $1.50 |
| Orem | 150 $4.50 | 60 $3.00 | 50 | – | 60 | – | 10 $1.60 |
| Ogden | 150 $6.00 | 40 $3.00 | 80 | – | 50 $2.50 | – | – |
| Provo | 90 $3.00 | 100 $3.00 | 20 | – | 30 | – | – |
| St. George | 30 | 30 $2.50 | – | – | – | – | – |
| Sandy | 10 $3.50 | – | 10 | – | 10 $5.00 | – | – |
Of the cities measured, Salt Lake City gets the most of these searches. Its biggest single search, “therapist salt lake city”, gets about 350 a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Across the searches measured here, Utah patients look most for therapists (about 930 a month), then ketamine therapy (710). Salt Lake City alone accounts for 34% of them. A click on a therapist search here costs about $5.31 on average, above the $4.00 median across the 306 therapist searches measured on our state pages.
Fill The Lobby is a remote US healthcare marketing agency; the ads and pages we write for practices are checked against rules like these. See how we handle compliance.
Sources
- PSYPACT, compact map, checked 8 October 2026
- Counseling Compact, member map, checked 8 October 2026
- Counseling Compact, 10 states now offering privileges, checked 8 October 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 8 October 2026
- Social Work Licensure Compact, enacted in 35 states, checked 8 October 2026
- Interstate Medical Licensure Compact, participating states, checked 14 October 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- Utah Consumer Privacy Act, Utah Code 13-61-302, checked 14 October 2026
- Every Utah health care practitioner, checked 5 October 2026