Arizona at a glance
| Rule | Arizona | Checked |
|---|---|---|
| PSYPACT (psychologists) | Yes | 8 October 2026 |
| Counseling Compact (counselors) | Yes, live | 8 October 2026 |
| Social Work Licensure Compact | Enacted, not issuing licenses yet | 8 October 2026 |
| Health-data or health geofencing law | None | 30 September 2026 |
| Privacy law treating health data as sensitive | None | 30 September 2026 |
Arizona licensing boards’ advertising rules
Ads, websites and directory profiles all count as advertising to a licensing board. These are the Arizona rules we check copy against, with links to the official text. Boards update their rules, so read the current version before you rely on a summary.
Every Arizona health professional (behavioral health, psychology and medical boards)
- An advertisement for health care services that includes a health professional's name must identify the title and type of license they practice under, across billboards, brochures, electronic media and other promotion; a violation is unprofessional conduct. (A.R.S. 32-3213)
Arizona Medical Board (MD physicians)
- Saying a doctor is boarded or board certified is unprofessional conduct if it isn't true, if the standing isn't current, or if the claim doesn't give the full name of the body that granted it, whether the doctor or their staff, employer or representative makes it. (A.R.S. 32-1401(27)(nn))
- So is claiming, when it isn't true, that a manifestly incurable disease can be permanently cured, or that any disease can be cured by a secret method, procedure, treatment, medicine or device. (A.R.S. 32-1401(27)(n))
Arizona Board of Behavioral Health Examiners (counselors, marriage and family therapists, social workers, addiction counselors)
- Any false, fraudulent or deceptive statement connected with behavioral health practice is unprofessional conduct, including false or misleading advertising by the licensee, their staff or a representative they pay. (A.R.S. 32-3251(16)(d))
Arizona Board of Psychologist Examiners (psychologists)
- False, deceptive or misleading advertising is unprofessional conduct for a psychologist. (A.R.S. 32-2061(16)(x))
Telehealth across Arizona's borders
Arizona is a PSYPACT state. A psychologist whose home license is in Arizona can apply for PSYPACT's telepsychology authorization and then see clients by telehealth in the other PSYPACT states, so ads can reach clients there too.
Arizona is one of the first states where the Counseling Compact is live, so a licensed professional counselor based here can already apply for privileges to practice in the other live member states instead of a separate license in each.
It has also enacted the Social Work Licensure Compact, which isn't issuing multistate licenses yet; the compact's commission expects its licensing system in 2027.
For physicians, psychiatrists included, Arizona is in the Interstate Medical Licensure Compact, which speeds up getting a license in other member states but doesn't replace it.
Telehealth ads should only reach places where the clinician can legally treat: see PSYPACT and Counseling Compact states.
Practices near a state line often see clients from next door. California, Nevada, Utah, New Mexico and Colorado each have their own page.
Health data, tracking and Arizona law
Arizona has no comprehensive consumer privacy law or consumer health data law in effect as of 30 September 2026. Federal rules and a practice's own HIPAA duties still apply.
This is not legal advice.
How the states compare: state health-data laws.
What patients search for in Arizona
Searches a month that name an Arizona city, with the average cost per click, from Ahrefs (checked between 30 September and 5 October 2026). A dash means too few to measure; “near me” searches aren't counted. The Statewide row is searches that name the state.
| City | Therapist | Psychiatrist | Ketamine | IOP | Weight loss | Functional med. | Concierge | GI |
|---|---|---|---|---|---|---|---|---|
| Phoenix | 400 $9.00 | 350 $5.00 | 150 $5.00 | 200 $8.00 | 100 $5.00 | 100 $1.20 | 200 $3.00 | 700 $1.70 |
| Tucson | 400 $7.00 | 400 $4.00 | 150 $4.50 | 70 $4.50 | 150 $2.50 | 70 $1.30 | 10 $1.00 | 450 $1.20 |
| Scottsdale | 250 $6.00 | 200 $4.00 | 200 | 150 $10.00 | 60 $2.50 | 90 $1.20 | 80 $3.50 | 150 $1.50 |
| Statewide | 70 $7.00 | 70 $4.00 | 90 $3.50 | 150 $12.00 | 250 | 60 $1.90 | 40 | 10 |
| Chandler | 100 $9.00 | 100 $3.00 | 60 | 10 | 90 $3.00 | 10 | 10 | 50 $1.80 |
| Gilbert | 100 $6.00 | 20 $4.00 | 60 | – | 150 $4.50 | – | 10 | 80 $1.60 |
| Tempe | 60 $3.00 | 100 $4.50 | 80 | – | 90 $4.00 | – | 10 | 70 $1.70 |
| Mesa | 100 $4.00 | 20 $3.00 | 30 | – | 30 $4.00 | 50 | 10 | 60 $2.00 |
Of the cities measured, Phoenix gets the most of these searches. Its biggest single search, “gastroenterologist phoenix”, gets about 700 a month. To turn a cost per click into a cost per booked patient, put your own numbers into the patient acquisition cost calculator.
Across the searches measured here, Arizona patients look most for gastroenterologists (about 1,570 a month), then therapists (1,480). Phoenix alone accounts for 30% of them. A click on a gastroenterologist search here costs about $1.55 on average, above the $1.40 median across the 233 gastroenterologist searches measured on our state pages.
Fill The Lobby is a remote US healthcare marketing agency; the ads and pages we write for practices are checked against rules like these. See how we handle compliance.
Sources
- PSYPACT, compact map, checked 8 October 2026
- Counseling Compact, member map, checked 8 October 2026
- Counseling Compact, 10 states now offering privileges, checked 8 October 2026
- Counseling Compact, Pennsylvania becomes the 40th member, checked 8 October 2026
- Social Work Licensure Compact, enacted in 35 states, checked 8 October 2026
- Interstate Medical Licensure Compact, participating states, checked 14 October 2026
- IAPP, US State Privacy Legislation Tracker, checked 30 September 2026
- Ahrefs Keywords Explorer, US search volumes and cost per click, checked 30 September 2026
- Every Arizona health professional (behavioral health, psychology and medical boards), checked 30 September 2026
- Arizona Medical Board (MD physicians), checked 14 October 2026
- Arizona Board of Behavioral Health Examiners (counselors, marriage and family therapists, social workers, addiction counselors), checked 14 October 2026
- Arizona Board of Psychologist Examiners (psychologists), checked 14 October 2026